Bella Eco Launches Today

We’re so excited we’re jumping out of our knickers!!!

Today we launch our new Sustainable Underwear Brand 'Bella Eco’ and we are so excited to bring you this incredible Italian made yarn, with garments crafted in our factory in Portugal to our Australian design standards of comfort and performance.

Amni Soul Eco has the most incredible properties! Once discarded in anaerobic landfill, and not before, it will biodegrade and be eliminated from the planet within 5 years, leaving only organic matter (biomass) and biogas both of which can then be used as new environmental resources.

Adding to the incredible sustainability are the inherent properties of this polyamide yarn – softness, comfort, breathability, durability and performance. This underwear will outlast most underwear fabrics currently on the market. Get ready for some cheeky new designs and gorgeous colours!

Get inspired!  Our models certainly were at the Bella Eco photo and video shoot….

We have launched with a super cool collection of Bras, Undies and Lifestyle designs and a couple of our staff, have been lucky enough to be road testing over the past few weeks, share their views:

"Absolutely love the long sleeve sports top. It’s so comfy and I find myself wearing it in just everyday life and not just to and from the gym! The blush cheeky undies are my favourite. Perfect cut and colour and the fabric is to die for… so so so soft." Georgia

"I've been wearing the black lifestyle legging every day on my walks and to Pilates and just love, love, love the super soft and cosy feel I hate taking them off to get dressed for work. Oh, and I live in the bralette, which is so comfortable and versatile it goes with every style of top I have."  Paula 


Bella Eco has arrived!
Shop Bella Eco directly on the Bella Bodies store!



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